Maciej Lunitz, founder of Natural Host
Maciej Lunitz · Natural Host Ltd

The company already has the data. What's missing is clarity.

I sort out and automate processes in manufacturing firms, and put in something built for the way they work, so decisions come from the data rather than a hunch. This isn't a slide deck that ends up in a drawer. It ends as a report or a system people actually use.

Book a free diagnostic → or see how I work
25yrs working where the business and the technology meet
80% less time spent putting reports together, once it's automated
14days to the first concrete findings from the diagnostic
£20m+ the scale of turnover in the firms I work with
What's actually going wrong

"We've got hundreds of reports, but the mess, and no clear view of the numbers that matter, doesn't help anyone decide."

Managing director · Manufacturer · 200 people
№ 1
Decisions on a hunch

The data is in the systems and in Excel. Nobody can get it out quickly and read it in the context of the business.

№ 2
Systems that never took

The last system cost £40,000. Three months later the team was back in Excel, because nobody had listened to the people using it.

№ 3
Departments that don't meet

Each team works its own way. Information disappears into email. The board asks for the same figure for the fifth time.

What I do

Systems that actually run inside your company.

When an off-the-shelf product won't fit, I build the system around the real workflow, and I stay after it goes in.

01
Process diagnosis and Power BI dashboards

What used to take three days of building spreadsheets is now on the board's screen as it happens.

−80% reporting
02
Purpose-built web applications

A system that follows your workflow, instead of making the team bend itself around the software.

−60% order handling
03
A sales system that sticks

The pipeline, live. One process for every salesperson. A forecast without ringing round the whole team.

+30% conversion
04
Data turned into decisions

I turn reports into recommendations, in the language of the board, not the analyst.

−50% meeting time
How I work

From the first conversation to a system that runs.

i.
A free diagnostic conversation

30 minutes. I look at the situation and sketch a first way through it.

Week 0
ii.
Diagnosis and a map of the processes

Conversations with the people who matter, a map of how information moves, and two or three levers that will actually shift something.

Weeks 1–2
iii.
Design and build

I build it around your workflow. I take feedback from every group of users, not only the board.

Weeks 3–8
iv.
Support and what comes next

I stay after it goes in. The system keeps moving. One point of contact, and it's the same person.

Months+
Maciej Lunitz, founder of Natural Host
CEO

Maciej Lunitz

Founder · Natural Host Ltd · UK

Twenty-five years where business and technology meet — e-commerce, IT, web hosting, then manufacturing and B2B sales processes. I bring the technical depth together with how an operation of 200 people and more actually runs.

I run every project myself, from the first conversation through to going live and looking after it.

Power BI Process automation Web applications Sales systems Natural Host Ltd
What the work changed

After a few systems that never took, Maciej started by listening — and finished with a system that dozens of people in the company use now.

Operations director · Cosmetics manufacturer · 200 people
−80%

of the weekly time that used to go on building reports by hand in Excel

~100%

adoption — the whole team uses the system, and the data stays in order through the rest of the process

14days

from the first conversation to the first concrete findings

Who it's for

Do you recognise your problem?

Segment № 1
A B2B manufacturer
50–250 people · £5m–£50m · components / FMCG / packaging
  • The board decides on a hunch
  • Excel instead of a reporting system
  • The last implementations were abandoned
  • The data is a mess
Book a conversation
Segment № 2
Cosmetics, made to order
20–150 people · £5m–£60m · private label · custom
  • An enquiry takes 5–10 days of email
  • Sales, R&D and production can't see each other
  • Off-the-shelf systems don't fit a custom process
Book a conversation
First step

A free diagnostic conversation. Thirty minutes.

Tell me what's going on. On the call I'll sketch a first way through it, and we can talk about what happens next.

I reply myself, within a day.